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Survey templates

Ask the right questions within each touch point of your journey, so you can learn how to improve your experience. Make use of our free survey templates with sample CES, CSAT and NPS questions written by experts, or take a test flight yourself.

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    Hiring managerRecruiter

    360 Degrees Feedback

    360 Degrees Feedback

    In 360 degrees feedback surveys anyone can assess anyone - be it your superior, colleague, or subordinate. The best way to paint a clear picture and know how to grow.

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    Customer

    Account Review

    Account Review

    The account review serves as a strategic review of your relationship and helps you to learn about the progress you've made and what you need to do moving forward. Essential to further your relationship!

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    CustomerStudent

    Advising Session

    Advising Session

    Students should make they regularly meet with their advisor or coach. And as an advisor or coach, it's important to measure the student's experience afterward. This way, you know how to grow and where to improve.

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    Candidate

    Application

    Application

    How is your application process rated by applicants? This proven survey template asks questions about a.o. your website, job description and response time.

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    Candidate

    Application withdrawn

    Application withdrawn

    Did an applicant withdraw their application? Make sure you know why by measuring the experience they had with your application process.

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    CandidateRecruiter

    Availability

    Availability

    Are you up-to-date on all of your candidates' availability? Save a lot of time and use this survey to get noticed of the availability of the candidates within your database.

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    CustomerUser

    Brand Awareness

    Brand Awareness

    Find out whether or not your brand is popular with consumers. Use this survey template to learn if your brand is on consumer's minds - and measure your overall brand reach.

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    CustomerUser

    Build Your Product Roadmap

    Build Your Product Roadmap

    Uncover unmet user needs and prioritize them quickly by asking your users what feature(s) you should build next with this survey template.

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    CustomerUser

    Cancellation

    Cancellation

    Give customers a painless way to cancel their service and share valuable feedback about why they leave. If you don't ask, you'll never know and won't improve. So why not?

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    Candidate

    Candidate Net Promoter Score (cNPS)

    Candidate Net Promoter Score (cNPS)

    Do you candidates recommend you and your company? Find out if your candidates are promoters by measuring your cNPS with this proven survey template.

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    CustomerHiring Manager

    Candidate Proposed

    Candidate Proposed

    This survey template can be used to measure how your customer experienced your services after a (first) candidate is proposed by your agency. How do they value your plan of action for this vacancy?

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    Candidate

    Candidate Satisfaction (CSAT)

    Candidate Satisfaction (CSAT)

    Candidate satisfaction is a key performance indicator that tracks how satisfied candidates are with your company's hiring journey including the interview process.

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    CandidateEmployeeStudent

    Career Counseling

    Career Counseling

    Career counseling or career guidance helps you with choosing, changing, or leaving a career. It can be very helpful in any stage of life. Measure how it's experienced, so the counseling can be as effective as possible next time.

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    Candidate

    Career Site

    Career Site

    How do candidates experience your career site? Become aware of any barriers, friction, or roadblocks with this survey template and learn how to improve your career site.

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    EmployeeCandidate

    Check-up

    Check-up

    Is everyone (still) happy after the first (few) month(s)? Thanks to this check-up, you'll know who to replace or where to recruit a new candidate.

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    Hiring ManagerRecruiter

    Check-up After Hire

    Check-up After Hire

    Is the hiring manager happy with this new hire and how it's going after the first week(s)? Ask it with this survey template, and act if needed.

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    CustomerUser

    Churn

    Churn

    Find out why customers cancel their subscription and ask them how they rated the overall product or service experience until they left. You might be able to find churn drivers you can fix.

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    Customer

    Company Testimonials

    Company Testimonials

    The best way to sell yourself is to let your customers spread positive word-of-mouth. Let's ask your customers what they think about your product or service, so you can use it as a testimonial for marketing purposes.

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    CustomerUser

    Customer Effort Score (CES)

    Customer Effort Score (CES)

    Customer Effort Score (CES) is a single-item metric that measures how much effort your customer has to exert to get something done, e.g. get a question answered, a product purchased, or register at your site.

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    CustomerUser

    Customer Exit

    Customer Exit

    What made your customer leave? And what could you have done to make them stay? Never let customers go without asking them why. If you don't ask, you won't grow. Learn how to improve from this key touchpoint.

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    CustomerUser

    Customer Onboarding

    Customer Onboarding

    Uncover (a) friction point(s) within your onboarding flow for new customers and users so you'll learn how to improve the process.

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    CustomerUser

    Customer Satisfaction (CSAT)

    Customer Satisfaction (CSAT)

    CSAT is short for customer satisfaction and is a key performance indicator that tracks how satisfied customers are with your company's products and/or services.

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    CustomerUser

    Customer/Problem Fit

    Customer/Problem Fit

    Make sure you're addressing a real customer problem with your product or service idea, and prevent yourself from investing too much time in an idea that probably won't work.

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    Customer

    Discovery Call

    Discovery Call

    In this call, you'll determine whether or not you and your buyer are a good fit. It's really important to nail this call. Use this survey template to measure how your prospect feels about this call.

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    Employee

    Diversity

    Diversity

    This proven survey template helps you to measure how diverse your company is. Learn about how your colleagues identify themselves and how you can improve their experience at your company.

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    Employee

    Diversity & Inclusion (DEI)

    Diversity & Inclusion (DEI)

    Reveal existing biases with this survey that leads to interesting reflections. Find out the strengths and weaknesses of your company's policy that allows you to create a Diversity & Inclusion action plan.

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    Employee

    Employee Benefits

    Employee Benefits

    Do you want to know what employees think of your company's benefits policy? Find out which benefits are truly important to your employees and how you rank in comparison to other organizations with this survey template.

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    Employee

    Employee Engagement

    Employee Engagement

    Measure the degree to which your employees feel valued at your company with this proven employee engagement survey, and know how to improve your internal communications and human resources (HR) processes.

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    Employee

    Employee Exit

    Employee Exit

    What made your employee leave your company? And what could you have done to make them stay? Never let your employees go without asking them why. At this moment they can say anything and be 100% honest.

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    Employee

    Employee Happiness

    Employee Happiness

    Keeping employees happy is key to business success. That's why it's important to keep a pulse on employee happiness. One of the best ways to do this is via this employee happiness survey.

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    Employee

    Employee Motivation

    Employee Motivation

    Motivated employees are more productive, creative, and likely to take ownership. This employee motivation survey lets you identify key motivators and detect what could increase motivation.

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    Employee

    Employee Net Promoter Score (eNPS)

    Employee Net Promoter Score (eNPS)

    Measure your employees' loyalty with the Employee Net Promoter Score (eNPS), and learn how willing your employees are to recommend their workplace to their family or friends.

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    Employee

    Employee Onboarding

    Employee Onboarding

    Measure your employee's satisfaction at the very beginning of the employee journey. Nothing beats a first impression. So measure and improve, if necessary!

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    Employee

    Employee Satisfaction

    Employee Satisfaction

    Get a better understanding of how your employees view their work environment, job, and colleagues. Use this survey template to get to know more and learn how to improve the workplace.

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    Employee

    Employer Brand

    Employer Brand

    A strong employer brand has a great impact. Assess and improve your employer brand with this proven survey template, and know where to improve your employer brand in the future.

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    Candidate

    End of Placement (CaX)

    End of Placement (CaX)

    This template helps you to measure how your candidate evaluates your company's services after the placement ends. Allowing you to measure the candidate experience over the entire placement process.

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    CustomerHiring Manager

    End of Placement (CuX)

    End of Placement (CuX)

    This template helps you to measure how your customer evaluates your company's services after the placement ends. Allowing you to measure the customer experience over the entire placement process.

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    Customer

    Event Satisfaction

    Event Satisfaction

    It's a lot of work to organize an event. Don't hesitate to ask your attendees how they've experienced it. This way, you'll know your event's Net Promoter Score (NPS) and know how to improve next time.

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    Customer

    Facebook Reviews

    Facebook Reviews

    Is Facebook essential for your business? You're not alone. Don't hesitate to boost your ranking by collecting positive reviews with this survey: only ask promoters to write their reviews about you on Facebook.

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    Employee

    Feedback Friday

    Feedback Friday

    It's Feedback Friday, almost the weekend... woohoo! But do you know how do your colleagues feel about last week? Did they achieve their goals? What were roadblocks that can be taken away? Let's ask.

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    Customer

    Follow-Up Call

    Follow-Up Call

    A follow-up call to a prospect can be more challenging than a cold call. Typically this call will get the sales cycle rolling. How did you perform on this call? Measure it and know how to grow and improve your sales skills.

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    Hiring managerRecruiter

    Freelancer Performance

    Freelancer Performance

    The best way to evaluate your performance as a freelancer is through client feedback. Would (s)he hire you again? What is their feedback on your soft and hard skills? Ask them to provide honest feedback at the end of a project.

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    CustomerUser

    Gauge Price Sensitivity

    Gauge Price Sensitivity

    Test price sensitivity using the Van Westendorp price sensitivity model asking at which price customers or users would consider your product or service so expensive they wouldn't consider paying for it.

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    Employee

    Glassdoor Reviews

    Glassdoor Reviews

    As an employer, you need to rank high on Glassdoor to get attention from the best candidates. Boost your listing on Glassdoor with positive reviews by only asking positive respondents for their reviews about you as an employer.

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    Hiring managerRecruiter

    Goal Tracking

    Goal Tracking

    Use this survey template to track goals for any employee within your company. Feedback that's collected through this survey can be used as input for performance reviews.

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    Customer

    Google Reviews

    Google Reviews

    Rank highly on search engine Google, and you'll most probably get a lot of free inbound traffic. Boost your ranking with positive reviews by only asking positive respondents to write their reviews on Google.

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    Customer

    Gym Membership Satisfaction

    Gym Membership Satisfaction

    What do your members think of their memberships? Do they like the classes you're offering, the trainers, and everything else? Ask the questions in this survey and you'll know where to improve.

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    Customer

    Gym Visit Satisfaction

    Gym Visit Satisfaction

    How do your members evaluate their gym visits? Was everything clean, did they like the music, and wasn't it too busy? Did they like their class? Measure to know how you can grow your business.

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    CandidateEmployeeHiring manager

    Hire

    Hire

    Hooray! We've hired a new soldier, let's pop some champagne. And ask for a review via Glassdoor, Google or Indeed, because this happens to be just perfect timing.

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    CustomerUser

    Identify Competitors

    Identify Competitors

    Learn what other solutions your customers, users, or visitors are considering. Be aware of their consideration set so you're perfectly prepared for closing that sale.

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    CustomerUser

    Identify Sign-Up Barriers

    Identify Sign-Up Barriers

    What's holding back visitors to sign up for your product or service? Use this survey template and learn everything about the sign-up barriers of your website. 

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    CustomerUser

    Identify Visitor Goals

    Identify Visitor Goals

    Understand what your customers, users, or visitors are looking for, so you can improve your messaging - and possibly even your offering.

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    CustomerUser

    Implementation

    Implementation

    Make sure that the implementation of your product or service went well by surveying your customer or user with this questionnaire and learn how to improve your process.

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    CustomerUser

    Improve Site Navigation

    Improve Site Navigation

    Identify roadblocks in your navigation and learn how to improve your user or visitor experience by removing these roadblocks.

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    Employee

    Inclusion & Belonging

    Inclusion & Belonging

    This proven survey template helps you to measure how your employees feel about your company. Do they feel they belong at your company? Learn how to improve your inclusion & belonging policy.

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    Employee

    Indeed Reviews

    Indeed Reviews

    Indeed is one of the world's most important platforms for attracting new talent as an employer. Boost your listing on Indeed with positive reviews by only asking positive respondents for their reviews about you as an employer.

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    Candidate

    Intake

    Intake

    Measure the candidate experience after your recruiter finished the intake by phone or video call, so you know how you and your recruiters can improve.

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    Employee

    Internal Communications

    Internal Communications

    How do your employees rate your internal communications? Are they happy with the way they are informed, or not at all? Find out with this survey template, and learn how to improve your company.

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    Hiring managerRecruiter

    Job Assessment

    Job Assessment

    Use this survey template to ask your hiring manager or recruiter how they assess the fit between your company, the job opening and the candidate that's applying for the job.

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    Employee

    Job Satisfaction

    Job Satisfaction

    Measure how satisfied your employees are working for your company. Learn what they like best, and where there is room for improvement to improve job satisfaction for your workforce.

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    CustomerUser

    Kick-off Meeting

    Kick-off Meeting

    No meeting is more important when launching a customer or project than the kick-off meeting. You should get it right and can measure whether you did with this proven survey template.

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    Employee

    Learning & Development

    Learning & Development

    Use this career development survey template to collect feedback from your employees about their training needs. Learn about their expectations and maximize their productity.

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    Hiring managerRecruiter

    Management Performance

    Management Performance

    Management-level staff often get reviewed solely based on KPIs or statistics. But what about the feedback given by the employees these managers supervise?

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    Employee

    Manager Effectiveness

    Manager Effectiveness

    Measure the effectiveness of managers at work with this survey. Most performance evaluation models are top-down, but in this survey employees give feedback to their managers.

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    CustomerUser

    Marketing Site Clarity

    Marketing Site Clarity

    Make use of this survey template to learn how easy it is for visitors to understand the messaging on your marketing site. This feedback will help you improve your site drastically.

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    Customer

    Milestone

    Milestone

    Measure your customer's satisfaction after reaching a certain milestone, e.g. a project phase, service delivery, or (first) success case. You think you might know how your customer feels, but you never know for sure before you ask with this survey.

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    CustomerUser

    Net Promoter Score (NPS)

    Net Promoter Score (NPS)

    Net Promoter Score, or NPS, measures customer experience and predicts business growth. It's transformed the business world and provides the core measurement for many customer experience programs.

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    CandidateSupplier

    Offer

    Offer

    Offer submitted by your (freelance) candidate or supplier? Make sure you'll learn about any friction within this process by asking the questions in this survey template.

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    CustomerUser

    Perceived Value for Cost

    Perceived Value for Cost

    Uncover perceptions of value at your current pricing by asking if your customers think your product or service is sold at a good value for the cost.

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    Customer

    Personal Training Satisfaction

    Personal Training Satisfaction

    Measure client satisfaction after each personal training session and know if the trainers were professional, motivating, and helped your clients achieve their goals.

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    CandidateHiring manager

    Placement

    Placement

    Hooray! We've got a new match, let's pop some champagne. And ask for a review via Glassdoor, Google or Indeed, because this happens to be just perfect timing.

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    CandidateHiring manager

    Post Interview

    Post Interview

    Measure the candidate and customer experience right after the interview is finished. This way, you know it's still fresh and you'll receive most honest feedback.

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    CustomerUser

    Problem/Solution Fit

    Problem/Solution Fit

    Ask your customer or user whether your product, feature or service solves the problem you intended it to solve. This will provide you with immensely valuable insights to improve.

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    CustomerUser

    Product Demo

    Product Demo

    The product or sales demo is one of the most critical pieces in the sales process of a B2B SaaS company. Measure how your prospect feels about it and know how to grow and improve your sales game.

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    CustomerUser

    Product/Market Fit (PMF)

    Product/Market Fit (PMF)

    Use this survey invented by Sean Ellis, author of Hacking Growth, to measure whether your start-up achieved product/market fit. Failed? You might need to go back to the drawing board.

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    Employee

    Professional Development

    Professional Development

    Professional development helps with recruiting, employee retention, and overall business success. Discover which topics your team is interested in and if employees are interested in furthering their workplace skills.

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    Employee

    Pulse

    Pulse

    How do your colleagues feel? Do they have everything they need to accel at their jobs? Send out this pulse survey periodically, e.g. every 'Feedback Friday'.

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    Hiring managerRecruiter

    Quality

    Quality

    Use this survey to measure the quality of each of your candidates. Let your own recruiters and/or hiring managers rate your candidates, and enrich your database.

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    Candidate

    Rejection after CV Screening

    Rejection after CV Screening

    A rejected candidate can be very destructive for your (employer) brand, especially after only sending a CV. Make sure you get feedback, so you take away the frustration and can improve from there.

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    Candidate

    Rejection after interview

    Rejection after interview

    A rejected candidate can be very destructive for your (employer) brand. Make sure you get his or her feedback after this rejection, so you take away the frustration and can improve from there.

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    Customer

    Restaurant Visit Satisfaction

    Restaurant Visit Satisfaction

    Measure how your visitors experienced their visit to your restaurant. How did they perceive the food, drinks, and table service at your place?

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    Employee

    Safety Culture

    Safety Culture

    Safety at the workplace is crucial, and it's important to note that actual safety and perceived safety may differ. Ask your employees with this survey to close this gap.

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    Customer

    Sales Meeting

    Sales Meeting

    This internal check-in between sales leaders and practitioners at your company is meant to get everyone on the same page. Did you succeed? Measure it and know how to improve next time.

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    Candidate

    Screening

    Screening

    How did your candidate experience the screening process within your candidate journey? Whether it's a digital process, phone/video call or a face-to-face meeting, it's critically important to measure this touch point.

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    CustomerUser

    Sign-up

    Sign-up

    Hooray, they made it through your sign-up process! But how frictionless was the experience? Measure the Customer Effort Score (CES) of your sign-up experience and know where to improve to boost conversion.

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    CustomerUser

    Subscriber Satisfaction

    Subscriber Satisfaction

    Gauge the subscriber experience and identify opportunities to improve by asking how satisfied your customers are with their subscriptions on your product or service.

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    Customer

    Support ticket

    Support ticket

    How does your customer service perform? Is your customer happy with the outcome after closing the support ticket? Make sure you really know by asking via this proven survey template.

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    CustomerUser

    Trial-to-Subscription Conversion

    Trial-to-Subscription Conversion

    Uncover why users aren't signing up for your paid subscription after completing a trial or using a free version, and learn how to improve trial-to-subscription conversion.

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    Customer

    TripAdvisor Reviews

    TripAdvisor Reviews

    Boost your experience, hotel or restaurant listing on TripAdvisor by only asking positive respondents for writing their reviews about you on the platform. This way, you'll increase visibility and get more customers.

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    CustomerUser

    User Training

    User Training

    One of the most important steps of successful system implementation is the training of end users. Make sure you've got it right by measuring the experience of your users after this training.

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