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Survey templates
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- Hiring managerRecruiter
360 Degrees Feedback
- 360 Degrees Feedback
In 360 degrees feedback surveys anyone can assess anyone - be it your superior, colleague, or subordinate. The best way to paint a clear picture and know how to grow.
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- CustomerStudent
Advising Session
- Advising Session
Students should make they regularly meet with their advisor or coach. And as an advisor or coach, it's important to measure the student's experience afterward. This way, you know how to grow and where to improve.
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- Candidate
Application withdrawn
- Application withdrawn
Did an applicant withdraw their application? Make sure you know why by measuring the experience they had with your application process.
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- CandidateRecruiter
Availability
- Availability
Are you up-to-date on all of your candidates' availability? Save a lot of time and use this survey to get noticed of the availability of the candidates within your database.
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- CustomerUser
Brand Awareness
- Brand Awareness
Find out whether or not your brand is popular with consumers. Use this survey template to learn if your brand is on consumer's minds - and measure your overall brand reach.
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- CustomerUser
Build Your Product Roadmap
- Build Your Product Roadmap
Uncover unmet user needs and prioritize them quickly by asking your users what feature(s) you should build next with this survey template.
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- CustomerUser
Cancellation
- Cancellation
Give customers a painless way to cancel their service and share valuable feedback about why they leave. If you don't ask, you'll never know and won't improve. So why not?
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- Candidate
Candidate Net Promoter Score (cNPS)
- Candidate Net Promoter Score (cNPS)
Do you candidates recommend you and your company? Find out if your candidates are promoters by measuring your cNPS with this proven survey template.
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- CustomerHiring Manager
Candidate Proposed
- Candidate Proposed
This survey template can be used to measure how your customer experienced your services after a (first) candidate is proposed by your agency. How do they value your plan of action for this vacancy?
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- Candidate
Candidate Satisfaction (CSAT)
- Candidate Satisfaction (CSAT)
Candidate satisfaction is a key performance indicator that tracks how satisfied candidates are with your company's hiring journey including the interview process.
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- CandidateEmployeeStudent
Career Counseling
- Career Counseling
Career counseling or career guidance helps you with choosing, changing, or leaving a career. It can be very helpful in any stage of life. Measure how it's experienced, so the counseling can be as effective as possible next time.
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- Candidate
Career Site
- Career Site
How do candidates experience your career site? Become aware of any barriers, friction, or roadblocks with this survey template and learn how to improve your career site.
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- EmployeeCandidate
Check-up
- Check-up
Is everyone (still) happy after the first (few) month(s)? Thanks to this check-up, you'll know who to replace or where to recruit a new candidate.
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- Hiring ManagerRecruiter
Check-up After Hire
- Check-up After Hire
Is the hiring manager happy with this new hire and how it's going after the first week(s)? Ask it with this survey template, and act if needed.
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- CustomerUser
Churn
- Churn
Find out why customers cancel their subscription and ask them how they rated the overall product or service experience until they left. You might be able to find churn drivers you can fix.
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- Customer
Company Testimonials
- Company Testimonials
The best way to sell yourself is to let your customers spread positive word-of-mouth. Let's ask your customers what they think about your product or service, so you can use it as a testimonial for marketing purposes.
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- CustomerUser
Customer Effort Score (CES)
- Customer Effort Score (CES)
Customer Effort Score (CES) is a single-item metric that measures how much effort your customer has to exert to get something done, e.g. get a question answered, a product purchased, or register at your site.
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- CustomerUser
Customer Exit
- Customer Exit
What made your customer leave? And what could you have done to make them stay? Never let customers go without asking them why. If you don't ask, you won't grow. Learn how to improve from this key touchpoint.
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- CustomerUser
Customer Onboarding
- Customer Onboarding
Uncover (a) friction point(s) within your onboarding flow for new customers and users so you'll learn how to improve the process.
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- CustomerUser
Customer Satisfaction (CSAT)
- Customer Satisfaction (CSAT)
CSAT is short for customer satisfaction and is a key performance indicator that tracks how satisfied customers are with your company's products and/or services.
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- CustomerUser
Customer/Problem Fit
- Customer/Problem Fit
Make sure you're addressing a real customer problem with your product or service idea, and prevent yourself from investing too much time in an idea that probably won't work.
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- Customer
Discovery Call
- Discovery Call
In this call, you'll determine whether or not you and your buyer are a good fit. It's really important to nail this call. Use this survey template to measure how your prospect feels about this call.
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- Employee
Diversity
- Diversity
This proven survey template helps you to measure how diverse your company is. Learn about how your colleagues identify themselves and how you can improve their experience at your company.
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- Employee
Diversity & Inclusion (DEI)
- Diversity & Inclusion (DEI)
Reveal existing biases with this survey that leads to interesting reflections. Find out the strengths and weaknesses of your company's policy that allows you to create a Diversity & Inclusion action plan.
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- Employee
Employee Benefits
- Employee Benefits
Do you want to know what employees think of your company's benefits policy? Find out which benefits are truly important to your employees and how you rank in comparison to other organizations with this survey template.
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- Employee
Employee Engagement
- Employee Engagement
Measure the degree to which your employees feel valued at your company with this proven employee engagement survey, and know how to improve your internal communications and human resources (HR) processes.
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- Employee
Employee Exit
- Employee Exit
What made your employee leave your company? And what could you have done to make them stay? Never let your employees go without asking them why. At this moment they can say anything and be 100% honest.
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- Employee
Employee Happiness
- Employee Happiness
Keeping employees happy is key to business success. That's why it's important to keep a pulse on employee happiness. One of the best ways to do this is via this employee happiness survey.
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- Employee
Employee Motivation
- Employee Motivation
Motivated employees are more productive, creative, and likely to take ownership. This employee motivation survey lets you identify key motivators and detect what could increase motivation.
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- Employee
Employee Net Promoter Score (eNPS)
- Employee Net Promoter Score (eNPS)
Measure your employees' loyalty with the Employee Net Promoter Score (eNPS), and learn how willing your employees are to recommend their workplace to their family or friends.
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- Employee
Employee Onboarding
- Employee Onboarding
Measure your employee's satisfaction at the very beginning of the employee journey. Nothing beats a first impression. So measure and improve, if necessary!
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- Employee
Employee Satisfaction
- Employee Satisfaction
Get a better understanding of how your employees view their work environment, job, and colleagues. Use this survey template to get to know more and learn how to improve the workplace.
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- Employee
Employer Brand
- Employer Brand
A strong employer brand has a great impact. Assess and improve your employer brand with this proven survey template, and know where to improve your employer brand in the future.
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- Candidate
End of Placement (CaX)
- End of Placement (CaX)
This template helps you to measure how your candidate evaluates your company's services after the placement ends. Allowing you to measure the candidate experience over the entire placement process.
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- CustomerHiring Manager
End of Placement (CuX)
- End of Placement (CuX)
This template helps you to measure how your customer evaluates your company's services after the placement ends. Allowing you to measure the customer experience over the entire placement process.
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- Customer
Event Satisfaction
- Event Satisfaction
It's a lot of work to organize an event. Don't hesitate to ask your attendees how they've experienced it. This way, you'll know your event's Net Promoter Score (NPS) and know how to improve next time.
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- Customer
Facebook Reviews
- Facebook Reviews
Is Facebook essential for your business? You're not alone. Don't hesitate to boost your ranking by collecting positive reviews with this survey: only ask promoters to write their reviews about you on Facebook.
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- Employee
Feedback Friday
- Feedback Friday
It's Feedback Friday, almost the weekend... woohoo! But do you know how do your colleagues feel about last week? Did they achieve their goals? What were roadblocks that can be taken away? Let's ask.
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- Customer
Follow-Up Call
- Follow-Up Call
A follow-up call to a prospect can be more challenging than a cold call. Typically this call will get the sales cycle rolling. How did you perform on this call? Measure it and know how to grow and improve your sales skills.
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- Hiring managerRecruiter
Freelancer Performance
- Freelancer Performance
The best way to evaluate your performance as a freelancer is through client feedback. Would (s)he hire you again? What is their feedback on your soft and hard skills? Ask them to provide honest feedback at the end of a project.
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- CustomerUser
Gauge Price Sensitivity
- Gauge Price Sensitivity
Test price sensitivity using the Van Westendorp price sensitivity model asking at which price customers or users would consider your product or service so expensive they wouldn't consider paying for it.
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- Employee
Glassdoor Reviews
- Glassdoor Reviews
As an employer, you need to rank high on Glassdoor to get attention from the best candidates. Boost your listing on Glassdoor with positive reviews by only asking positive respondents for their reviews about you as an employer.
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- Hiring managerRecruiter
Goal Tracking
- Goal Tracking
Use this survey template to track goals for any employee within your company. Feedback that's collected through this survey can be used as input for performance reviews.
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- Customer
Google Reviews
- Google Reviews
Rank highly on search engine Google, and you'll most probably get a lot of free inbound traffic. Boost your ranking with positive reviews by only asking positive respondents to write their reviews on Google.
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- Customer
Gym Membership Satisfaction
- Gym Membership Satisfaction
What do your members think of their memberships? Do they like the classes you're offering, the trainers, and everything else? Ask the questions in this survey and you'll know where to improve.
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- Customer
Gym Visit Satisfaction
- Gym Visit Satisfaction
How do your members evaluate their gym visits? Was everything clean, did they like the music, and wasn't it too busy? Did they like their class? Measure to know how you can grow your business.
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- CandidateEmployeeHiring manager
Hire
- Hire
Hooray! We've hired a new soldier, let's pop some champagne. And ask for a review via Glassdoor, Google or Indeed, because this happens to be just perfect timing.
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- CustomerUser
Identify Competitors
- Identify Competitors
Learn what other solutions your customers, users, or visitors are considering. Be aware of their consideration set so you're perfectly prepared for closing that sale.
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- CustomerUser
Identify Sign-Up Barriers
- Identify Sign-Up Barriers
What's holding back visitors to sign up for your product or service? Use this survey template and learn everything about the sign-up barriers of your website.
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- CustomerUser
Identify Visitor Goals
- Identify Visitor Goals
Understand what your customers, users, or visitors are looking for, so you can improve your messaging - and possibly even your offering.
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- CustomerUser
Implementation
- Implementation
Make sure that the implementation of your product or service went well by surveying your customer or user with this questionnaire and learn how to improve your process.
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- CustomerUser
Improve Site Navigation
- Improve Site Navigation
Identify roadblocks in your navigation and learn how to improve your user or visitor experience by removing these roadblocks.
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- Employee
Inclusion & Belonging
- Inclusion & Belonging
This proven survey template helps you to measure how your employees feel about your company. Do they feel they belong at your company? Learn how to improve your inclusion & belonging policy.
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- Employee
Indeed Reviews
- Indeed Reviews
Indeed is one of the world's most important platforms for attracting new talent as an employer. Boost your listing on Indeed with positive reviews by only asking positive respondents for their reviews about you as an employer.
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- Candidate
Intake
- Intake
Measure the candidate experience after your recruiter finished the intake by phone or video call, so you know how you and your recruiters can improve.
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- Employee
Internal Communications
- Internal Communications
How do your employees rate your internal communications? Are they happy with the way they are informed, or not at all? Find out with this survey template, and learn how to improve your company.
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- Candidate
Job Application
- Job Application
How is your application process rated by applicants? This proven survey template asks questions about a.o. your website, job description, and response time.
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- Hiring managerRecruiter
Job Assessment
- Job Assessment
Use this survey template to ask your hiring manager or recruiter how they assess the fit between your company, the job opening and the candidate that's applying for the job.
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- Employee
Job Satisfaction
- Job Satisfaction
Measure how satisfied your employees are working for your company. Learn what they like best, and where there is room for improvement to improve job satisfaction for your workforce.
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- CustomerUser
Kick-off Meeting
- Kick-off Meeting
No meeting is more important when launching a customer or project than the kick-off meeting. You should get it right and can measure whether you did with this proven survey template.
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- Employee
Learning & Development
- Learning & Development
Use this career development survey template to collect feedback from your employees about their training needs. Learn about their expectations and maximize their productity.
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- Hiring managerRecruiter
Management Performance
- Management Performance
Management-level staff often get reviewed solely based on KPIs or statistics. But what about the feedback given by the employees these managers supervise?
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- Employee
Manager Effectiveness
- Manager Effectiveness
Measure the effectiveness of managers at work with this survey. Most performance evaluation models are top-down, but in this survey employees give feedback to their managers.
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- CustomerUser
Marketing Site Clarity
- Marketing Site Clarity
Make use of this survey template to learn how easy it is for visitors to understand the messaging on your marketing site. This feedback will help you improve your site drastically.
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- Customer
Milestone
- Milestone
Measure your customer's satisfaction after reaching a certain milestone, e.g. a project phase, service delivery, or (first) success case. You think you might know how your customer feels, but you never know for sure before you ask with this survey.
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- CustomerUser
Net Promoter Score (NPS)
- Net Promoter Score (NPS)
Net Promoter Score, or NPS, measures customer experience and predicts business growth. It's transformed the business world and provides the core measurement for many customer experience programs.
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- CandidateSupplier
Offer
- Offer
Offer submitted by your (freelance) candidate or supplier? Make sure you'll learn about any friction within this process by asking the questions in this survey template.
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- CustomerUser
Perceived Value for Cost
- Perceived Value for Cost
Uncover perceptions of value at your current pricing by asking if your customers think your product or service is sold at a good value for the cost.
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- Customer
Personal Training Satisfaction
- Personal Training Satisfaction
Measure client satisfaction after each personal training session and know if the trainers were professional, motivating, and helped your clients achieve their goals.
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- CandidateHiring manager
Placement
- Placement
Hooray! We've got a new match, let's pop some champagne. And ask for a review via Glassdoor, Google or Indeed, because this happens to be just perfect timing.
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- CandidateHiring manager
Post Interview
- Post Interview
Measure the candidate and customer experience right after the interview is finished. This way, you know it's still fresh and you'll receive most honest feedback.
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- CustomerUser
Problem/Solution Fit
- Problem/Solution Fit
Ask your customer or user whether your product, feature or service solves the problem you intended it to solve. This will provide you with immensely valuable insights to improve.
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- CustomerUser
Product Demo
- Product Demo
The product or sales demo is one of the most critical pieces in the sales process of a B2B SaaS company. Measure how your prospect feels about it and know how to grow and improve your sales game.
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- CustomerUser
Product/Market Fit (PMF)
- Product/Market Fit (PMF)
Use this survey invented by Sean Ellis, author of Hacking Growth, to measure whether your start-up achieved product/market fit. Failed? You might need to go back to the drawing board.
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- Employee
Professional Development
- Professional Development
Professional development helps with recruiting, employee retention, and overall business success. Discover which topics your team is interested in and if employees are interested in furthering their workplace skills.
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- Employee
Pulse
- Pulse
How do your colleagues feel? Do they have everything they need to accel at their jobs? Send out this pulse survey periodically, e.g. every 'Feedback Friday'.
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- Hiring managerRecruiter
Quality
- Quality
Use this survey to measure the quality of each of your candidates. Let your own recruiters and/or hiring managers rate your candidates, and enrich your database.
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- Candidate
Rejection after CV Screening
- Rejection after CV Screening
A rejected candidate can be very destructive for your (employer) brand, especially after only sending a CV. Make sure you get feedback, so you take away the frustration and can improve from there.
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- Candidate
Rejection after interview
- Rejection after interview
A rejected candidate can be very destructive for your (employer) brand. Make sure you get his or her feedback after this rejection, so you take away the frustration and can improve from there.
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- Customer
Restaurant Visit Satisfaction
- Restaurant Visit Satisfaction
Measure how your visitors experienced their visit to your restaurant. How did they perceive the food, drinks, and table service at your place?
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- Employee
Safety Culture
- Safety Culture
Safety at the workplace is crucial, and it's important to note that actual safety and perceived safety may differ. Ask your employees with this survey to close this gap.
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- Customer
Sales Meeting
- Sales Meeting
This internal check-in between sales leaders and practitioners at your company is meant to get everyone on the same page. Did you succeed? Measure it and know how to improve next time.
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- Candidate
Screening
- Screening
How did your candidate experience the screening process within your candidate journey? Whether it's a digital process, phone/video call or a face-to-face meeting, it's critically important to measure this touch point.
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- CustomerUser
Sign-up
- Sign-up
Hooray, they made it through your sign-up process! But how frictionless was the experience? Measure the Customer Effort Score (CES) of your sign-up experience and know where to improve to boost conversion.
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- CustomerUser
Subscriber Satisfaction
- Subscriber Satisfaction
Gauge the subscriber experience and identify opportunities to improve by asking how satisfied your customers are with their subscriptions on your product or service.
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- Customer
Support ticket
- Support ticket
How does your customer service perform? Is your customer happy with the outcome after closing the support ticket? Make sure you really know by asking via this proven survey template.
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- CustomerUser
Trial-to-Subscription Conversion
- Trial-to-Subscription Conversion
Uncover why users aren't signing up for your paid subscription after completing a trial or using a free version, and learn how to improve trial-to-subscription conversion.
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- Customer
TripAdvisor Reviews
- TripAdvisor Reviews
Boost your experience, hotel or restaurant listing on TripAdvisor by only asking positive respondents for writing their reviews about you on the platform. This way, you'll increase visibility and get more customers.
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- CustomerUser
User Training
- User Training
One of the most important steps of successful system implementation is the training of end users. Make sure you've got it right by measuring the experience of your users after this training.
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- CustomerUser
User-friendliness
- User-friendliness
This survey template helps you to figure out how user-friendly your product or feature actually is. Receive a lot of invaluable information by asking just a few questions to each of your users.

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